Capturing Customers.Com: Radical Strategies for Selling and Marketing in a Wired World - Rilegato

Colombo, George

Rilegato

ISBN 10: 1564145077 ISBN 13: 9781564145079

Casa editrice: Career Pr Inc, 2005

Riassunto

Capturing Customers.com provides detailed and straightforward explanations and useful illustrations of strategies and tactics for successful selling and marketing of products and services in today's wired world. Sure, the Internet is an important part of the equation, but it's not the whole story. In fact, author George Colombo clearly demonstrates that the key to successful selling and marketing on the Internet is the degree to which online strategy can be coordinated with other business tools.Capturing Customers.com helps readers understand: The shifting balance of power between sellers and buyers. How to redefine their businesses for a web-centric world The object of the game remains the same-to capture customers. How to let the customer define the terms of engagement. How to integrate e-centives into existing marketing plans. How to enhance interactivity and responsiveness to meet the time demands of Internet speed.

Dettagli dell'edizione

• Editore: Career Pr Inc
• Data di pubblicazione: 2005
• Lingua: Inglese
• ISBN 10: 1564145077
• ISBN 13: 9781564145079
• Rilegatura: Copertina rigida
• Numero di pagine: 223
• Contatto del produttore: non disponibile
• Persona responsabile: GS1 Slovakia; https://www.gs1sk.org; ; Nantersk� 23; Žilina; 010 08; Repubblica Slovacca