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Sinossi
Direct marketing - from a simple postcard to an interactive e-mail - possesses an astonishing ability to get people to act in response to a message. But while anyone can send a message, it requires a special talent to elicit a response. Design for Response gathers together superb examples from a range of client needs and creative solutions to give marketers and designers a comprehensive, strategic understanding of why and how the best campaigns work.
Each chapter opens with a detailed case study followed by print and three-dimensional examples with a proven track record for producing results.
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L'autore
Leslie Sherr is a former editor at Graphis, and formerly director of communications at Desgrippes Gobe & Associates, an international strategic design and brand image firm.
Product Description
Book by Sherr Leslie Katz David J
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreRockport Pub
- Data di pubblicazione1999
- ISBN 10 1564963802
- ISBN 13 9781564963802
- RilegaturaCopertina rigida
- LinguaInglese
- Numero di pagine141
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Design for Response: Creative Direct Marketing That Works
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Design for Response : Creative Direct Marketing That Works
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Design for Response : Creative Direct Marketing That Works
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ISBN 10: 1564963802
ISBN 13: 9781564963802
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Creative Direct Response Design: Creative Direct Marketing That Works
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Hardback. Condizione: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Codice articolo GOR013410175
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Creative Direct Response Design: Creative Direct Marketing That Works
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Hardback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR002666540
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Creative Direct Response Design
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Hardcover. Condizione: Very Good. Creative Direct Response Design This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9781564963802
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Design for Response: Creative Direct Marketing That Works
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Rockport Pub, Gloucester, Mass. U.S.A., 1999
ISBN 10: 1564963802
ISBN 13: 9781564963802
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Hard Cover. Condizione: Very Good. Condizione sovraccoperta: Very Good. Very good condition. Size: 4to - over 9¾" - 12" tall. Codice articolo 117152
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Creative Direct Response Design
Da: Bahamut Media, Reading, Regno Unito
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Hardcover. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9781564963802
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