Articoli correlati a Design for Response: Creative Direct Marketing That...
Sinossi
Direct marketing - from a simple postcard to an interactive e-mail - possesses an astonishing ability to get people to act in response to a message. But while anyone can send a message, it requires a special talent to elicit a response. Design for Response gathers together superb examples from a range of client needs and creative solutions to give marketers and designers a comprehensive, strategic understanding of why and how the best campaigns work.
Each chapter opens with a detailed case study followed by print and three-dimensional examples with a proven track record for producing results.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull'autore
Leslie Sherr is a former editor at Graphis, and formerly director of communications at Desgrippes Gobe & Associates, an international strategic design and brand image firm.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Creative Direct Response Design: Creative Direct Marketing That Works
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Design for Response : Creative Direct Marketing That Works
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Design for Response : Creative Direct Marketing That Works
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Condizione: Good. illustrated edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo GRP16278021
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Design for Response: Creative Direct Marketing That Works
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Condizione: good. Fast Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy. Codice articolo GWV.1564963802.G
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Design for Response: Creative Direct Marketing That Works
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Rockport Pub, Gloucester, Mass. U.S.A., 1999
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Design for Response: Creative Direct Marketing That Works
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hardcover. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Codice articolo S_481699148
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Design for Response: Creative Direct Marketing That Works
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Hardcover. Condizione: Very Good. Condizione sovraccoperta: Very Good. No Stock Photos! We photograph every item. light edge wear to boards and jacket; This book gathers together some of the world's best direct response programs from a range of media to give designers and clients a comprehensive, strategic understanding of why and how successful campaigns work. Includes detailed case studies followed by print, three-dimensional, and electronic examples. Codice articolo 060004
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Design for Response: Creative Direct Marketing That Works
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Rockport Pub, Gloucester, Massachusetts, U.S.A., 1999
ISBN 10: 1564963802
ISBN 13: 9781564963802
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Design for Response - Creative Direct Marketing That Works
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Rockport Publishers March 1999, 1999
ISBN 10: 1564963802
ISBN 13: 9781564963802
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Da: Hennessey + Ingalls, Los Angeles, CA, U.S.A.
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Hardcover. Condizione: Used - Very Good. This book gathers together some of the world's best direct response programs from a range of media to give designers and clients a comprehensive, strategic understanding of why and how successful campaigns work. Includes detailed case studies followed by print, three-dimensional, and electronic examples. Open copy, mild wear, dust jacket wrapped in complimentary Brodart jacket protector. Codice articolo 258792
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