At a time when credibility is measured, in part, by the quality of a company's web presence, how does the promotion contribute to a company's communications strategy? How do you make promotions communicate key strategic messages in the most direct and useful way possible? How do you integrate promotions for both print and digital technology? How do you create layers of information that can be accessed at different levels quickly and efficiently? Promotional Design That Works explores the new realm of "cross media," in which promotions must stand out among a glut of print, Web, broadcast, and direct mail pieces that flood our world. Using an innovative blend of practical information, compelling images, and cutting edge research, the author dissects twenty cross-media promotional designs working in several mediums (web, print, etc.) to explain both what design elements make a promotion memorable and why promotions are successful from a consumer, content and design perspective.
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Book by Dangel Cullen Cheryl
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Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Paperback. Condizione: Good. exploring the realm of cross media, in which promotions compete in print, Web, broadcase and direct mail, the author dissects 20 cross-medial promotional designs in several media to explain successful design elements. Codice articolo 00105166512
Quantità: 1 disponibili
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Paperback. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Codice articolo G1564967727I4N00
Quantità: 1 disponibili
Da: BooksRun, Philadelphia, PA, U.S.A.
Paperback. Condizione: Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Codice articolo 1564967727-11-1
Quantità: 1 disponibili
Da: World of Books Inc, Montgomery, IL, U.S.A.
Paperback. Condizione: Good. exploring the realm of cross media, in which promotions compete in print, Web, broadcase and direct mail, the author dissects 20 cross-medial promotional designs in several media to explain successful design elements. Codice articolo CIN1564967727G
Quantità: 1 disponibili
Da: Half Price Books Inc., Dallas, TX, U.S.A.
paperback. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Codice articolo S_474384828
Quantità: 1 disponibili
Da: Better World Books Ltd, Dunfermline, Regno Unito
Condizione: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo GRP21177997
Quantità: 1 disponibili
Da: Hennessey + Ingalls, Los Angeles, CA, U.S.A.
Trade Paperback. Condizione: Used - Very Good. Used copy with light wear. Codice articolo 277196
Quantità: 1 disponibili
Da: Anybook.com, Lincoln, Regno Unito
Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9781564967725. Codice articolo 7869923
Quantità: 1 disponibili
Da: Borkert, Schwarz und Zerfaß GbR, Berlin, Germania
Condizione: Sehr gut. 143 S. Umschlag minimal berieben, sonst gutes Exemplar. - ENGLISCH - Self-Promotion Fuels Trade Show Event LPG Design -- Imagery Campaign Telegraphs Client into the New Century HGV Design Consultants -- Abstract Graphics Identify Diverse Products as a Collection Viva Dolan Communications and Design Inc. -- Revitalizing Campaign Sparks Sales for Widmer Brothers Brewery Hornall Anderson Design Works, Inc. -- Attention-Seizing Mailers Compete Amid the Clutter Cross Colours Ink -- Volkswagen's Beetle Gets Even Smaller and Wins Big Audiences Volkswagen Design Studio -- International POP Campaign Launches Fossil's Bigtic(TM) Fossil -- Photography Reinvigorates Mature Brand with Sensual, Youthful Graphics Plazm Media -- Campaign Zeros In on 2000 Iowa State Fair Sayles Graphic Design -- Nickelodeon Quietly Breaks through the Clutter of Kids' TV Programming Adams Morioka -- Children's Television Workshop Gets a New Name in Identity Campaign Carbone Smolan Agency -- Internet Server Launch Combines High-Tech with Ancient Asian Symbology Gee + Chung Design -- A Universal Symbol Propels the Graphics for Annual Campaign Pepe Gimeno-Proyecto Grafico -- Designers Put a Face on the Australian Chamber Orchestra's Identity Chris Perks Design-CPd -- Simplicity is Key to Graphic Campaign Launching Delivery Service HGV Design Consultants -- Product Launch for Haworth Inc. Doesn't Take Itself Too Seriously Square One Design -- A Party and a Series of Postcard Mailers Build Awareness for Design Firm Sayles Graphic Design -- Awareness Campaign Sells Berths on Cruise West Alaska Belyea A Law Firm's Awareness and Expansion Campaign Goes to the Dogs Greenfield/Belser Ltd. -- Celebrity Spokesperson Takes the Drag Out of Meetings Free Range Chicken Ranch -- Designers Build Identity and Innovative Product from Scratch Diesel Design -- Edgy Graphic Campaign Presents a New Way of Selling Tau Diseno. ISBN 9781564967725 Sprache: Englisch Gewicht in Gramm: 550 Mit zahlr. auch farb. Abb. - Broschiert. Codice articolo 932832
Quantità: 1 disponibili
Da: SHIMEDIA, Brooklyn, NY, U.S.A.
Condizione: New. Satisfaction Guaranteed or your money back. Codice articolo 1564967727
Quantità: 1 disponibili