Identity Design That Works: Secrets for Successful Identity Design - Brossura

Cullen, Cheryl

Brossura

ISBN 10: 1564969509 ISBN 13: 9781564969507

Casa editrice: Rockport Pub, 2003

Riassunto

Today's consumer is bombarded with millions of images every day. Companies hoping to grab that consumer's attention need a memorable eye-catching identity that will make a favourable and lasting impression in the consumer's mind. That formidable job falls to graphic designers and advertising executives. This book takes an intimate, in-depth look at the evolving realm of identity design and highlights the cutting-edge graphic design strategies that have set leading companies apart from the crowd. Cheryl Dangel Cullen argues that identity design has evolved from a straightforward exercise in communicating a company's message to a more abstract, creative expression of a company's attitude. She examines more than 20 successful advertising campaigns and goes behind the scenes to reveal what made each design work - why it was successful from a consumer, content and design perspective, and how each company overcame a range of communication and design challenges.

Su questo libro

Product Description

Book by Dangel Cullen Cheryl

Dettagli dell?edizione

• Editore: Rockport Pub
• Data di pubblicazione: 2003
• ISBN 10: 1564969509
• ISBN 13: 9781564969507
• Rilegatura: Copertina flessibile
• Lingua: Inglese
• Numero di pagine: 160