Sinossi
Using time-tested advertising techniques and many illustrations, the authors offer advice on how to increase the power and performance of ads with a solid marketing plan; build recognition through consistency; arouse curiosity, emotion and interest with the right visual; know when to use and not use special effects; create layouts that command attention and attract buyers; make effective headlines and logos; use color; create ads, flyers, exhibits, and sales materials. The techniques given are independent of any particular desktop publishing program. Annotation copyright Book News, Inc. Portland, Or.
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Product Description
Book by Floyd Elaine Wilson Lee
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Advertising from the Desktop : The Desktop Publisher's Guide to Designing Ads That Work
Editore:
Ventana Communications Group, Incorporated, 1995
ISBN 10: 1566040647
ISBN 13: 9781566040648
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Da: Better World Books: West, Reno, NV, U.S.A.
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Condizione: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 2693188-6
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EUR 8,15
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Foto dell'editore
Advertising from the Desktop : The Desktop Publisher's Guide to Designing Ads That Work
Editore:
Ventana Communications Group, Incorporated, 1995
ISBN 10: 1566040647
ISBN 13: 9781566040648
Antico o usato
Brossura
Da: Better World Books, Mishawaka, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 2693188-6
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EUR 8,15
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Advertising from the Desktop: The Desktop Publisher's Guide to Designing Ads That Work
Da: HPB Inc., Dallas, TX, U.S.A.
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paperback. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Codice articolo S_467638636
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Advertising from the Desktop: The Desktop Publisher's Guide to Designing Ads That Work
Da: SHIMEDIA, Brooklyn, NY, U.S.A.
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Condizione: New. Satisfaction Guaranteed or your money back. Codice articolo 1566040647
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EUR 59,82
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