Web-Based Analysis for Competitive Intelligence - Rilegato

Vibert, Conor

 
9781567203196: Web-Based Analysis for Competitive Intelligence
Rilegato
ISBN 10: 1567203191 ISBN 13: 9781567203196
Casa editrice: Praeger Pub Text, 2000

Sinossi

Responding to the needs of market researchers, business analysts, CI professionals, and others who understand and use the online information resources of the Internet, Vibert provides a structured set of frameworks to help solve business problems fast, successfully, and in real time. He explains how to use the content of specific Web sites to undertake specific tasks, and he provides academics and trainers with a powerful tool to help them develop the online analytical skills of their students, clients, and colleagues. The result is an important resource for executives seeking to protect their own knowledge while gaining insight about their competitors and for academics teaching in such fields as marketing, sales, and product development.

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Informazioni sugli autori

CONOR VIBERT is Assistant Professor of Business Policy at the Fred C. Manning School of Business, Acadia University, Nova Scotia.



CONOR VIBERT is Assistant Professor of Business Policy at the Fred C. Manning School of Business, Acadia University, Nova Scotia.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Praeger Pub Text
Data di pubblicazione
2000
Lingua
Inglese
ISBN 10 
1567203191
ISBN 13 
9781567203196
Rilegatura
Copertina rigida
Numero di pagine
218
Contatto del produttore
non disponibile
Persona responsabile
non disponibile