Web-Based Analysis for Competitive Intelligence - Rilegato

Vibert, Conor

Rilegato

ISBN 10: 1567203191 ISBN 13: 9781567203196

Casa editrice: Praeger Pub Text, 2000

Riassunto

Responding to the needs of market researchers, business analysts, CI professionals, and others who understand and use the online information resources of the Internet, Vibert provides a structured set of frameworks to help solve business problems fast, successfully, and in real time. He explains how to use the content of specific Web sites to undertake specific tasks, and he provides academics and trainers with a powerful tool to help them develop the online analytical skills of their students, clients, and colleagues. The result is an important resource for executives seeking to protect their own knowledge while gaining insight about their competitors and for academics teaching in such fields as marketing, sales, and product development.

Su questo libro

Informazioni sugli autori

CONOR VIBERT is Assistant Professor of Business Policy at the Fred C. Manning School of Business, Acadia University, Nova Scotia.

CONOR VIBERT is Assistant Professor of Business Policy at the Fred C. Manning School of Business, Acadia University, Nova Scotia.

Dettagli dell'edizione

• Editore: Praeger Pub Text
• Data di pubblicazione: 2000
• Lingua: Inglese
• ISBN 10: 1567203191
• ISBN 13: 9781567203196
• Rilegatura: Copertina rigida
• Numero di pagine: 218
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile