Stories are efficient ways to store, retrieve, and convey information. They help us to understand business processes; create and modify corporate culture; manage change; facilitate the management of knowledge and its transfer. They also help develop, coach, and mentor others, improve training, and help us behave and interact with others in the organization "proactively." Story making and story telling are skills that can be learned, and Gargiulo shows you how to do it.
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TERRENCE L. GARGIULO is a management consultant, organizational development specialist, and group process facilitator based in San Francisco, CA. He holds a Master of Management in Human Services from the Florence Heller School, Brandeis University, and is a recipient of Inc. Magazine's Marketing Master Award. Among his numerous clients, past and present, are General Motors, Merck, Arthur D. Little, Raytheon, Coca-Cola, and the National Association of Manufacturers.
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