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The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager. The second edition of this popular book will update you on the latest techniques for developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures. You will gain practical information about what strategy is, how competitive intelligence contributes to successful strategies - and how to put it all together. The book is an all-in-one resource for analyzing, planning, and developing competitive strategies, a workbook with checklists and forms, and a reference with numerous case histories. Features ·
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Norton Paley
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The Manager's Guide to Competitive Marketing Strategies
Da: Ammareal, Morangis, Francia
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Hardcover. Condizione: Très bon. Ancien livre de bibliothèque. Salissures sur la tranche. Edition 1999. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Stains on the edge. Edition 1999. Ammareal gives back up to 15% of this item's net price to charity organizations. Codice articolo E-841-221
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The Manager's Guide to Competitive Marketing Strategies, Second Edition
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hardcover. Condizione: New. 2nd Edition. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Codice articolo 000429789N
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The Manager's Guide to Competitive Marketing Strategies, Second Edition
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Hardcover. Condizione: Very Good +. Condizione sovraccoperta: None as issued. Second. Clean, solid copy with unmarked text. Cover corners are square; binding is tight. Light pressure bends to spine ends. Cover is glossy with minimal wear. Very nice copy. Second edition. We are unable to ship oversize books and multi-volume sets internationally. Codice articolo BF12005240054
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Manager's Guide to Competitive Marketing Strategies
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Manager's Guide to Competitive Marketing Strategies
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Manager's Guide to Competitive Marketing Strategies
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The Manager's Guide to Competitive Marketing Strategies, Second Edition
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
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Condizione: New. The ability to think strategically is permeating every level of successful organizations. This book examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, various markets, fickle customer behavior, and diverse cultures. It offers techniques on developing competitive strategies. Num Pages: 448 pages, 48 black & white tables. BIC Classification: KJC; KJMV7. Category: (P) Professional & Vocational. Dimension: 254 x 178 x 28. Weight in Grams: 930. . 1999. 2nd Edition. hardcover. . . . . Codice articolo V9781574442342
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Paley, N: Manager\ s Guide to Competitive Marketing Strategie
Da: moluna, Greven, Germania
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Condizione: New. Norton PaleyThe ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above a. Codice articolo 904351779
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Manager's Guide to Competitive Marketing Strategies
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Condizione: New. Codice articolo 608442-n
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The Manager's Guide to Competitive Marketing Strategies, Second Edition
Da: Kennys Bookstore, Olney, MD, U.S.A.
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Condizione: New. The ability to think strategically is permeating every level of successful organizations. This book examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, various markets, fickle customer behavior, and diverse cultures. It offers techniques on developing competitive strategies. Num Pages: 448 pages, 48 black & white tables. BIC Classification: KJC; KJMV7. Category: (P) Professional & Vocational. Dimension: 254 x 178 x 28. Weight in Grams: 930. . 1999. 2nd Edition. hardcover. . . . . Books ship from the US and Ireland. Codice articolo V9781574442342
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