Marketing for the Nonmarketing Executive: An Integrated Resource Management Guide for the 21st Century - Rilegato

Paley, Norton

Rilegato

ISBN 10: 1574442864 ISBN 13: 9781574442861

Casa editrice: CRC Press, 2000

Riassunto

What does a marketing-driven company stand for in the Internet age? As a nonmarketing executive, why should you give any attention to the subject? How would internalizing the fine points of the subject contribute to your effectiveness on the job? In the era of flat or e-business organizational structures, many executives and entrepreneurs suddenly discover they need to know more about marketing than they ever expected. If this sounds like you, Marketing for the Nonmarketing Executive: An Integrated Resource Management Guide for the 21st Century is the ideal resource. This reference gives you comprehensive yet hands-on information about marketing management and competitive strategy in the Internet age. You will understand the various components of marketing, how they affect the entire organization, how to communicate and develop a better rapport with marketing professionals, and, more importantly, how to actively and effectively participate in marketing decisions. Marketing for the Nonmarketing Executive: An Integrated Resource Management Guide for the 21st Century teaches you how to think like a marketing strategist.

Su questo libro

Informazioni sull?autore

Norton Paley

Dettagli dell'edizione

• Editore: CRC Press
• Data di pubblicazione: 2000
• Lingua: Inglese
• ISBN 10: 1574442864
• ISBN 13: 9781574442861
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 248
• Contatto del produttore: Taylor and Francis, GPSR Taylor and Francis; gpsr@taylorandfrancis.com; ; Taylor & Francis Verlag GmbH, Kaufingerstraße 24; München; 80331; Germania