Articoli correlati a Marketing: A Guide to the Fundamentals: A Guide to...
Sinossi
The late great Peter Drucker defined marketing as “looking at the business through the customers’ eyes.” Even though organizations are becoming increasingly customer-focused, marketing is still one of the most misunderstood areas of business.
This guide explains what marketing is and the techniques marketers use. Topics covered include:
· The marketing mix
· Pricing policy
· Different methods of market research
This guide to the fundamentals will be invaluable for anyone aiming to excel in a customer-focused organization.
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L'autore
Patrick Forsyth is a consultant specializing in marketing, sales, communication, and management skills. He is also the author of numerous books on those subjects, published in the United States and in England.
Product Description
Book by Forsyth Patrick
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- EditoreWiley-VCH
- Data di pubblicazione2009
- ISBN 10 1576603296
- ISBN 13 9781576603291
- RilegaturaCopertina flessibile
- LinguaInglese
- Numero di pagine238
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Foto dell'editore
Marketing: A Guide to the Fundamentals: A Guide to the Fundamentals
Da: Wonder Book, Frederick, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Codice articolo D14A-04382
Quantità: 1 disponibili