A Practical Guide to CRM: Building More Profitable Customer Relationships - Brossura

Reynolds, Janice

 
9781578201020: A Practical Guide to CRM: Building More Profitable Customer Relationships
Brossura
ISBN 10: 1578201020 ISBN 13: 9781578201020
Casa editrice: CRC Press, 2002

Sinossi

In the global economy, the customer has more and better choices than ever before, bringing on one of the biggest challenges the business community faces today - customer loyalty and retention. This book explores how to use CRM to integrate various channels and media of customer contact from the Internet through field sales into one system.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull'autore

Janice Reynolds is a writer, editor, speaker, and consultant in information technology and the Internet/intranet. Prior to starting her own consulting firm in 1995, Ms. Reynolds was the litigation manager of a large New York City law firm. She is the author of The Complete E-Commerce Book . She has edited numerous technical books and led several e-commerce development teams. Ms. Reynolds provides advice to numerous budding entrepreneurs as the 'E-commerce Expert' on Allbusiness.com. She also consults with established companies concerning their technical needs.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
CRC Press
Data di pubblicazione
2002
Lingua
Inglese
ISBN 10 
1578201020
ISBN 13 
9781578201020
Rilegatura
Copertina flessibile
Numero edizione
1
Numero di pagine
304
Contatto del produttore
non disponibile
Persona responsabile
gpsr@libri.de
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Germania

Altre edizioni note dello stesso titolo

9781138412446: A Practical Guide to CRM: Building More Profitable Customer Relationships

Edizione in evidenza

ISBN 10:  1138412449 ISBN 13:  9781138412446
Casa editrice: CRC Press, 2017
Rilegato