Down to Earth: Applying Business Principles to Environmental Management - Rilegato

Reinhardt, Forest L.

Rilegato

ISBN 10: 1578511925 ISBN 13: 9781578511921

Casa editrice: Harvard Business School Pr, 1999

Riassunto

Anxiety about the environment is on the rise for today's businesses. Firms large and small are feeling increased pressure from government regulations, environmental organizations, and community groups to ensure that business practices respect our natural resources. According to Forest Reinhardt, executives should stop delegating these issues to scientific or social experts, and instead seize the opportunity to use environmental strategies as part of their business planning in ways that can increase profits for the bottom line. In "Down to Earth", Reinhardt helps managers find ways to accommodate demands for environmental performance and deliver superior returns to their shareholders. According to Reinhardt, responsible and realistic solutions to environmental problems are surprisingly accessible. "Down to Earth" explains how executives can take familiar business principles of strategy, finance, and marketing and use them to improve their management of environmental problems. Colorful examples from businesses as diverse as Patagonia, Xerox, and Monsanto show how leading companies use this commonsense approach to turn environmental concerns into powerful competitive advantages. The first book to offer a practical, reality-based view of the relationship between the environment and business practice, "Down to Earth" will help executives take advantage of the valuable opportunities for linking their environmental strategies with shareholder value.

Su questo libro

L'autore

Forest Reinhardt is an associate professor at Harvard Business School.

Contenuti

Preface
Acknowledgements
1. The Environment as a Business Problem
2. Environmental Product Differentiation
3. Managing Competitors
4. Reducing Costs within the Firm
5. Redefining Markets
6. Managing Risk and Uncertainty
7. Integrating Environment and Business Practice: Information, Incentives, Institutions
8. The Future of Environmental Management
Appendix-Basic Approaches to Environmental Management
Index
About the Author

Dettagli dell'edizione

• Editore: Harvard Business School Pr
• Data di pubblicazione: 1999
• Lingua: Inglese
• ISBN 10: 1578511925
• ISBN 13: 9781578511921
• Rilegatura: Copertina rigida
• Numero di pagine: 291
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile