Got Game: How the Gamer Generation Is Reshaping Business Forever: How a New Generation of Gamers is Reshaping Business Forever - Rilegato

Beck, John C.; Wade, Mitchell

 
9781578519491: Got Game: How the Gamer Generation Is Reshaping Business Forever: How a New Generation of Gamers is Reshaping Business Forever
Rilegato
ISBN 10: 1578519497 ISBN 13: 9781578519491
Casa editrice: Harvard Business School Pr, 2004

Sinossi

Got Game reveals the profound impact that the "gamer generation" (already bigger than the baby boom) will have on the future of business. While games have made this group dramatically different in terms of their attitudes, expectations, and abilities, the potential of this generation has scarcely been noticed in most organizations. But managers won't be able to ignore gamers for long. Comprised of millions of rising professionals in the U.S. alone, the gamer generation will ultimately dominate the workforce - and they are already changing the rules of business.
Beck and Wade dispel common myths about gamers and reveal them as committed, team-oriented professionals who play to win. They offer specific strategies today's managers can use to bridge the generation gap and unleash gamers' hidden potential.

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Informazioni sull?autore

John C. Beck is President of North Star Leadership Group, a senior adviser at Monitor Group, and Senior Research Fellow at the Annenberg Center of the Digital Future, University of Southern California.

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Editore
Harvard Business School Pr
Data di pubblicazione
2004
Lingua
Inglese
ISBN 10 
1578519497
ISBN 13 
9781578519491
Rilegatura
Copertina rigida
Numero di pagine
202
Contatto del produttore
non disponibile
Persona responsabile
Purmerul LTD
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