Provides advice on writing readable, usable, accessible, and credible content for the Web and Intranet, covering topics including keywords, cookies, and spam.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
RACHEL McALPINE is a writer, editor, and trainer, specializing in Web copywriting. Her twenty-five other books include novels, textbooks, plays, poetry, and books about writing and writers. She lives in Wellington, New Zealand.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
EUR 5,77 per la spedizione da Regno Unito a Italia
Destinazione, tempi e costiEUR 38,53 per la spedizione da U.S.A. a Italia
Destinazione, tempi e costiDa: Goldstone Books, Llandybie, Regno Unito
paperback. Condizione: Very Good. All orders are dispatched within one working day from our UK warehouse. We've been selling books online since 2004! We have over 750,000 books in stock. No quibble refund if not completely satisfied. Codice articolo mon0007520093
Quantità: 1 disponibili
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Paperback. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.65. Codice articolo G1580082238I4N00
Quantità: 1 disponibili
Da: Book Express (NZ), Shannon, Nuova Zelanda
Paperback. Condizione: Good. 264 pages. cover worn & creased, text tanned, bumped, Codice articolo 5334y
Quantità: 1 disponibili
Da: Book Haven, Wellington, WLG, Nuova Zelanda
Paperback. Condizione: Good. At last, a comprehensive book on writing for the Web and intranet. Beaming with both authority and enthusiasm, Web-wordsmith Rachel McAlpine illuminates the twilight zone between Web design and traditional business writing. This fun and practical guide is crammed with expert advice on how to make online content readable, usable, findable, accessible, and credible. Everything's here, from keywords to titles, from ezines to alt-text, from global English to optimizing websites for search engines. Screenshots and checklists throughout make it easy for Web designers, wordsmiths, and businesspeople to produce quality Web content. Unlike any other book on the topic, WEB WORD WIZARDRY is an everyday office tool, a reference work, and heck, a darn good read. Ex company library. 264 pages. Codice articolo 1574505
Quantità: 1 disponibili
Da: More Than Words, Waltham, MA, U.S.A.
Condizione: Good. A sound copy with only light wear. Overall a solid copy at a great price! Codice articolo BOS-K-06g-01608
Quantità: 1 disponibili
Da: Book Haven, Wellington, WLG, Nuova Zelanda
Paperback. Condizione: Good. At last, a comprehensive book on writing for the Web and intranet. Beaming with both authority and enthusiasm, Web-wordsmith Rachel McAlpine illuminates the twilight zone between Web design and traditional business writing. This fun and practical guide is crammed with expert advice on how to make online content readable, usable, findable, accessible, and credible. Everything's here, from keywords to titles, from ezines to alt-text, from global English to optimizing websites for search engines. Screenshots and checklists throughout make it easy for Web designers, wordsmiths, and businesspeople to produce quality Web content. Unlike any other book on the topic, WEB WORD WIZARDRY is an everyday office tool, a reference work, and heck, a darn good read. Signed. Ex company library. 264 pages. Codice articolo 1574504
Quantità: 1 disponibili
Da: Orion Tech, Kingwood, TX, U.S.A.
paperback. Condizione: Good. Codice articolo 1580082238-3-32132786
Quantità: 1 disponibili
Da: The Book Spot, Sioux Falls, MN, U.S.A.
Paperback. Condizione: New. Codice articolo Abebooks368824
Quantità: 1 disponibili