Provides advice on writing readable, usable, accessible, and credible content for the Web and Intranet, covering topics including keywords, cookies, and spam.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
RACHEL McALPINE is a writer, editor, and trainer, specializing in Web copywriting. Her twenty-five other books include novels, textbooks, plays, poetry, and books about writing and writers. She lives in Wellington, New Zealand.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Da: -OnTimeBooks-, Phoenix, AZ, U.S.A.
Condizione: very_good. Gently read. May have name of previous ownership, or ex-library edition. Binding tight; spine straight and smooth, with no creasing; covers clean and crisp. Minimal signs of handling or shelving. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships USPS Media Mail. Codice articolo OTV.1580082238.VG
Quantità: 1 disponibili
Da: -OnTimeBooks-, Phoenix, AZ, U.S.A.
Condizione: good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail. Codice articolo OTV.1580082238.G
Quantità: 1 disponibili
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Codice articolo G1580082238I3N00
Quantità: 1 disponibili
Da: Book Haven, Wellington, WLG, Nuova Zelanda
Paperback. Condizione: Good. At last, a comprehensive book on writing for the Web and intranet. Beaming with both authority and enthusiasm, Web-wordsmith Rachel McAlpine illuminates the twilight zone between Web design and traditional business writing. This fun and practical guide is crammed with expert advice on how to make online content readable, usable, findable, accessible, and credible. Everything's here, from keywords to titles, from ezines to alt-text, from global English to optimizing websites for search engines. Screenshots and checklists throughout make it easy for Web designers, wordsmiths, and businesspeople to produce quality Web content. Unlike any other book on the topic, WEB WORD WIZARDRY is an everyday office tool, a reference work, and heck, a darn good read. Ex company library. 264 pages. Codice articolo 1574505
Quantità: 1 disponibili
Da: Book Haven, Wellington, WLG, Nuova Zelanda
Paperback. Condizione: Good. At last, a comprehensive book on writing for the Web and intranet. Beaming with both authority and enthusiasm, Web-wordsmith Rachel McAlpine illuminates the twilight zone between Web design and traditional business writing. This fun and practical guide is crammed with expert advice on how to make online content readable, usable, findable, accessible, and credible. Everything's here, from keywords to titles, from ezines to alt-text, from global English to optimizing websites for search engines. Screenshots and checklists throughout make it easy for Web designers, wordsmiths, and businesspeople to produce quality Web content. Unlike any other book on the topic, WEB WORD WIZARDRY is an everyday office tool, a reference work, and heck, a darn good read. Signed. Ex company library. 264 pages. Codice articolo 1574504
Quantità: 1 disponibili
Da: Book Express (NZ), Shannon, Nuova Zelanda
Paperback. Condizione: Good. 264 pages. cover worn & creased, text tanned, bumped, At last, a comprehensive book on writing for the Web and intranet. Beaming with both authority and enthusiasm, Web-wordsmith Rachel McAlpine illuminates the twi light zone between Web design and traditional business writing. This fun and pra ctical guide is crammed with expert advice on how to make online content readabl e, usable, findable, accessible, and credible. Everything's here, from keywords to titles, from ezines to alt-text, from global English to optimizing websites f or search engines.Screenshots and checklists throughout make it easy for Web des igners, wordsmiths, and businesspeople to produce quality Web content. Unlike an y other book on the topic, WEB WORD WIZARDRY is an everyday office tool, a refer ence work, and heck, a darn good read. Codice articolo 5334y
Quantità: 1 disponibili
Da: Books From California, Simi Valley, CA, U.S.A.
paperback. Condizione: Fine. Codice articolo mon0004051487
Quantità: 1 disponibili