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Sinossi
Written by a leading authority in the fields of marketing and design, here is first book ever to bring together the theory and practice of design management. In eleven comprehensive chapters, Design Management offers time-tested tools for choosing the right design agency . . . integrating design in the organization . . . creating value and contributing to company performance . . . contributing to brand value and corporate vision . . . and implementing design projects. What’s more, dozens of case studies, real-life examples, and leadership profiles illustrate essential theories from design, management, and marketing. An indispensable reference for every design and marketing professional. Copublished with the prestigious Design Management Institute in Boston Features case studies from leaders in design and marketing management
Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
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L'autore
Brigitte Borja de Mozota founded the first Ph.D. program in design management and wrote the first book on the subject in France. A professor of marketing, innovation, and strategy at the Université Paris X-Nanterre, she lives in Paris.
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Book by Mozota De
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- EditoreAllworth
- Data di pubblicazione2003
- ISBN 10 1581152833
- ISBN 13 9781581152838
- RilegaturaCopertina flessibile
- LinguaInglese
- Numero di pagine288
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EUR 3,82 per la spedizione in U.S.A.
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Design Management: Using Design to Build Brand Value and Corporate Innovation
Da: SecondSale, Montgomery, IL, U.S.A.
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Condizione: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00065094668
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Design Management : Using Design to Build Brand Value and Corporate Innovation
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Skyhorse Publishing Company, Incorporated, 2003
ISBN 10: 1581152833
ISBN 13: 9781581152838
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Design Management : Using Design to Build Brand Value and Corporate Innovation
Editore:
Skyhorse Publishing Company, Incorporated, 2003
ISBN 10: 1581152833
ISBN 13: 9781581152838
Antico o usato
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Da: Better World Books, Mishawaka, IN, U.S.A.
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Condizione: Good. Used book that is in clean, average condition without any missing pages. Codice articolo 19080663-6
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Design Management: Using Design to Build Brand Value and Corporate Innovation
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Condizione: Good. This item is in overall good condition. Covers and dust jackets are intact but may have minor wear including slight curls or bends to corners as well as cosmetic blemishes including stickers. Pages are intact but may have minor highlighting/ writing. Binding is intact; however, spine may have slight wear overall. Digital codes may not be included and have not been tested to be redeemable and/or active. Minor shelf wear overall. Please note that all items are donated goods and are in used condition. Orders shipped Monday through Friday! Your purchase helps put people to work and learn life skills to reach their full potential. Orders shipped Monday through Friday. Your purchase helps put people to work and learn life skills to reach their full potential. Thank you! Codice articolo 466U1F001LVS
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Design Management: Using Design to Build Brand Value and Corporate Innovation
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Design Management: Using Design to Build Brand Value and Corporate Innovation
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Design Management: Using Design to Build Brand Value and Corporate Innovation
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Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.92. Codice articolo G1581152833I3N00
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Design Management: Using Design to Build Brand Value and Corporate Innovation
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.92. Codice articolo G1581152833I3N00
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