With this latest addition to his popular Index series, Jim Krause covers all the basics--everything from typography and color to layout and business issues. Design Basics Index is packed with timeless content graphic designers will turn to again and again, including: * A wealth of samples and exercises in a fun, flippable format * Tools and techniques for creating dynamic layouts * Inspiring ideas for successful idea brainstorming and concepting * Tips and tricks for navigating the industry with ease This book starts readers out with a look at the basic building blocks of design and takes them through the process of putting those elements together to create head-turning work. It's a desk reference no designer should be without!
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L'autore:
Jim Krause has worked as a designer in the Pacific Northwest since the 1980s. He has produced award-winning work for clients large and small, including Microsoft, McDonald's, Washington Apples, Bell Helicopter, Paccar/Kenworth, Northern Trust and Seattle Public Schools. He lives in Bellingham, Washington.
Product Description:Book by Krause Jim
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Descrizione libro FW Publications Inc, United States, 2005. Paperback. Condizione: New. Language: English . Brand New Book. Master the 3 C s of Head-Turning Design! Cover your basics with the book that covers everything from typography and color to layout and business issues! Jim Krause, author of the popular Index series, guides you through the understanding and practice of the three elements every successful visual design must have: Components Learn how to get the most out of the photos, illustrations, icons, typography, linework, decoration, borders and backgrounds you use within your design. Composition Practice combining the components of a design in a visually appealing way by using the principles of placement, grouping, alignment, flow and spacing to create a pleasing, cohesive design. Concept Utilize the intangible elements of theme, connotation and style to present and deliver your message in a way that will wow your clients every time. Whether you re a new, mid-level or experienced designer who is brainstorming ideas or finalizing your presentation, this handy-to-use, take-it-with-you book will instruct and inspire you to new heights of creativity. Codice articolo BZV9781581805017
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Descrizione libro FW Publications Inc, United States, 2005. Paperback. Condizione: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Master the 3 C s of Head-Turning Design! Cover your basics with the book that covers everything from typography and color to layout and business issues! Jim Krause, author of the popular Index series, guides you through the understanding and practice of the three elements every successful visual design must have: Components Learn how to get the most out of the photos, illustrations, icons, typography, linework, decoration, borders and backgrounds you use within your design. Composition Practice combining the components of a design in a visually appealing way by using the principles of placement, grouping, alignment, flow and spacing to create a pleasing, cohesive design. Concept Utilize the intangible elements of theme, connotation and style to present and deliver your message in a way that will wow your clients every time. Whether you re a new, mid-level or experienced designer who is brainstorming ideas or finalizing your presentation, this handy-to-use, take-it-with-you book will instruct and inspire you to new heights of creativity. Codice articolo BZV9781581805017
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Descrizione libro FW Publications Inc, United States, 2005. Paperback. Condizione: New. Language: English . Brand New Book. Master the 3 C s of Head-Turning Design! Cover your basics with the book that covers everything from typography and color to layout and business issues! Jim Krause, author of the popular Index series, guides you through the understanding and practice of the three elements every successful visual design must have: Components Learn how to get the most out of the photos, illustrations, icons, typography, linework, decoration, borders and backgrounds you use within your design. Composition Practice combining the components of a design in a visually appealing way by using the principles of placement, grouping, alignment, flow and spacing to create a pleasing, cohesive design. Concept Utilize the intangible elements of theme, connotation and style to present and deliver your message in a way that will wow your clients every time. Whether you re a new, mid-level or experienced designer who is brainstorming ideas or finalizing your presentation, this handy-to-use, take-it-with-you book will instruct and inspire you to new heights of creativity. Codice articolo AAS9781581805017
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