Sinossi
The essential guide to marketing services, that has become a business classic.Many companies who claim to be selling products are really selling services. What used to be a product-driven economy is now replete with services. But unlike products, you can t touch services, hear or see them. Services are mainly just promises that somebody will do something. They are invisible. So how do you sell, develop and make them grow? This international bestseller, now in paperback, answers that question with insights on how the markets for services work and how customers think and behave towards your offering. When it comes to marketing and selling, the difference between products and services can be enormous. A treasury of bite-sized, practical and intelligent strategies, based upon the author s extensive experience, Selling the Invisible will open your eyes to new ideas that will enhance the value and profitability of any company in today s service market.The book begins with the core problem of services marketing: service quality. It then suggests how to learn what you must improve, with examples of what works. It then moves on to services marketing fundamentals: defining what business you really are in and what people really are buying; positioning your service; understanding customers and buying behaviour; and communicating your service.
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Book by Beckwith Harry
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Selling the Invisible: A Field Guide to Modern Marketing
Da: AwesomeBooks, Wallingford, Regno Unito
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Hardcover. Condizione: Very Good. Selling the Invisible: A Field Guide to Modern Marketing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9781587990663
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Selling the Invisible: A Field Guide to Modern Marketing
Da: WeBuyBooks, Rossendale, LANCS, Regno Unito
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Condizione: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Ex library copy with usual stamps & stickers. Codice articolo rev3527368997
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Selling the Invisible: A Field Guide to Modern Marketing
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
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Paperback. Condizione: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Codice articolo GOR001678784
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Selling the Invisible: A Field Guide to Modern Marketing
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
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Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR001291840
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Selling the Invisible: A Field Guide to Modern Marketing
Da: Hawking Books, Edgewood, TX, U.S.A.
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Condizione: Good. Meets or exceeds the good condition guidelines. Nice copy. Has a small amount of writing/highlighting. Five star seller - Buy with confidence! Codice articolo X1587990660X3
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Selling the Invisible: A Field Guide to Modern Marketing
Da: Bahamut Media, Reading, Regno Unito
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9781587990663
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Selling the Invisible : A Field Guide to Modern Marketing
Editore:
Texere, 2001
ISBN 10: 1587990660
ISBN 13: 9781587990663
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Da: Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. 1st Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 7108244-6
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Foto dell'editore
Selling the Invisible : A Field Guide to Modern Marketing
Editore:
Texere, 2001
ISBN 10: 1587990660
ISBN 13: 9781587990663
Antico o usato
Rilegato
Prima edizione
Da: Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. 1st Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 7105827-6
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Selling the Invisible: A Field Guide to Modern Marketing
Da: Irolita Books, Aurora, ON, Canada
Valutazione del venditore 5 su 5 stelle
Softcover. Condizione: VERY GOOD. Spine crease. No writing/markings. 272 pages. Marketing guide arguing that service businesses must focus on their relationships and delivery processes, since the product itself is invisible to buyers before purchase. Additional info or photos on request. Ships in sturdy cardboard packaging, with tracking and insurance. Codice articolo 8073
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Selling the Invisible: A Field Guide to Modern Marketing
Da: Reuseabook, Gloucester, GLOS, Regno Unito
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Hardcover. Condizione: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Codice articolo CHL1606432
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