The one thing that all brands desire is customer affection. They want to be loved. And when they are not loved, what are they lacking? Is it possible to find the missing element the holy grail that will bring them closer to their customers and their own people? In his new book, John Simmons reveals how to undertake and complete that quest using the power of words.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
John Simmons is verbal identity director of Interbrand, the world's leading brand consultancy.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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