Ten Keys To Customer Insight: Unlocking The Mind Of The Market - Rilegato

Schieffer, Robert

 
9781587992063: Ten Keys To Customer Insight: Unlocking The Mind Of The Market
Rilegato
ISBN 10: 158799206X ISBN 13: 9781587992063
Casa editrice: South-Western Pub, 2005

Sinossi

CUSTOMER INSIGHT will allow business professionals to develop effective marketing strategies and tactics, by gaining deeper insights into the perceptions, needs, motivations and preferences of their target customers. Companies that implement these strategies and tactics can expect to attract and retain more customers, grow their share of market, increase the productivity of their marketing efforts, and increase their profitability. The author has successfully implemented programs to gain customer insight, as Marketing Research Director with the Adolph Coors Company in Golden, Colorado, and as Global Marketing Research Director at Abbott Laboratories in Chicago. The success of Abbott Laboratories has been documented in the best seller "Good to Great: Why Some Companies Make the Leap… and Others Don't," by Jim Collins

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Product Description

Book by Schieffer Robert

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
South-Western Pub
Data di pubblicazione
2005
Lingua
Inglese
ISBN 10 
158799206X
ISBN 13 
9781587992063
Rilegatura
Copertina rigida
Numero di pagine
250
Contatto del produttore
non disponibile
Persona responsabile
non disponibile