Eric Sink on the Business of Software (Expert's Voice) - Brossura

Sink, Eric

Brossura

ISBN 10: 1590596234 ISBN 13: 9781590596234

Casa editrice: Apress, 2006

Riassunto

Eric Sink on the Business of Software is a selection of the best and most popular essays from the author's website. This insightful collection of essays explore the business concerns that programmers face during the course of their careers—particularly those programmers who are small independent software vendors.

Sink also covers issues like starting your own business, and then performing the hiring, marketing, and finances in a style that programmers understand, sprinkled with a touch of humor.

Table of Contents

1. What Is a Small ISV?
2. Whining by a Barrel of Rocks
3. Starting Your Own Company
4. Finance for Geeks
5. Exploring Micro-ISVs
6. First Report from My Micro-ISV
7. Make More Mistakes
8. Small ISVs: You Need Developers, Not Programmers
9. Geeks Rule and MBAs Drool
10. Hazards of Hiring
11. Great Hacker != Great Hire
12. My Comments on “Hitting the High Notes”
13. Career Calculus
14. Finding a Product Idea for Your Micro-ISV
15. Marketing Is Not a Post-processing Step
16. Choose Your Competition
17. Act Your Age
18. Geek Gauntlets
19. Be Careful Where You Build
20. The Game Is Afoot
21. Going to a Trade Show
22. Magazine Advertising Guide for Small ISVs
23. Tenets of Transparency
24. Product Pricing Primer
25. Closing the Gap, Part 1
26. Closing the Gap, Part 2

Su questo libro

L'autore

Eric Sink graduated in 1990 from the University of Illinois with a degree in computer science. After living for a year in Spain, he spent five years at Spyglass, where he led the group that developed the Web browser later to become known as Internet Explorer. In 1997, Eric left Spyglass and founded SourceGear, which is now a leading vendor of version control tools. In 2002, SourceGear was honored by Inc. magazine as one of the 500 fastest-growing private companies in America.

Contenuti

Part One - Entrepreneurship
One - What Is a Small ISV?
Two - Whining by a Barrel of Rocks
Three - Starting Your Own Company
Four - Finance for Geeks
Five - Exploring Micro-ISVs
Six - First Report from My Micro-ISV
Seven - Make More Mistakes

Part Two - People
Eight - Small ISVs: You Need Developers, Not Programmers
Nine - Geeks Rule and MBAs Drool
Ten - Hazards of Hiring
Eleven - Great Hacker != Great Hire
Twelve - My Comments on “Hitting the High Notes”
Thirteen - Career Calculus

Part Three - Marketing
Fourteen - Finding a Product Idea for Your Micro-ISV
Fifteen - Marketing Is Not a Post-processing Step
Sixteen - Choose Your Competition
Seventeen - Act Your Age
Eighteen - Geek Gauntlets
Nineteen - Be Careful Where You Build
Twenty The - Game Is Afoot
Twenty-One - Going to a Trade Show
Twenty-Two - Magazine Advertising Guide for Small ISVs

Part Four - Sales
Twenty-Three - Tenets of Transparency
Twenty-Four - Product Pricing Primer
Twenty-Five - Closing the Gap, Part 1
Twenty-Six - Closing the Gap, Part 2

Epilogue - Just Do It

Dettagli dell?edizione

• Editore: Apress
• Data di pubblicazione: 2006
• ISBN 10: 1590596234
• ISBN 13: 9781590596234
• Rilegatura: Copertina flessibile
• Lingua: Inglese
• Numero edizione: 1
• Numero di pagine: 320