Strategy Maps - Rilegato

Kaplan, Robert S.; Norton, David P.

Rilegato

ISBN 10: 1591391342 ISBN 13: 9781591391340

Casa editrice: Harvard Business School Pr, 2004

Riassunto

More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the Balanced Scorecard into action.

Now, using their ongoing research with hundreds of Balanced Scorecard adopters across the globe, the authors have created a powerful new tool--the "strategy map"--that enables companies to describe the links between intangible assets and value creation with a clarity and precision never before possible. Kaplan and Norton argue that the most critical aspect of strategy--implementing it in a way that ensures sustained value creation--depends on managing four key internal processes: operations, customer relationships, innovation, and regulatory and social processes. The authors show how companies can use strategy maps to link those processes to desired outcomes; evaluate, measure, and improve the processes most critical to success; and target investments in human, informational, and organizational capital. Providing a visual "aha!" for executives everywhere who can't figure out why their strategy isn't working, Strategy Maps is a blueprint any organization can follow to align processes, people, and information technology for superior performance.

Su questo libro

L'autore

Robert S. Kaplan is the Marvin Bower Professor of Leadership Development at Harvard Business School.

David P. Norton serves as a Director with the Balanced Scorecard Collaborative.

Product Description

25 cm. xviii, 454 p. : ill. Encuadernación en tapa dura de editorial con sobrecubierta ilustrada. Idioma Inglés. Robert S. Kaplan, David P. Norton. Includes bibliographical references and index. Contents Strategy maps -- Operations management processes -- Customer management processess -- Innovation processes -- Regulatory and social processes -- Aligning intangible assets to enterprise strategy -- Human capital readiness -- Information capital readiness -- Organization capital readiness -- Customizing your strategy map to your strategy -- Planning the campaign -- Private-sector organizations -- Public-sector organizations -- Nonprofit organizations .. Este libro es de segunda mano y tiene o puede tener marcas y señales de su anterior propietario. ISBN: 1591391342

Dettagli dell?edizione

• Editore: Harvard Business School Pr
• Data di pubblicazione: 2004
• ISBN 10: 1591391342
• ISBN 13: 9781591391340
• Rilegatura: Copertina rigida
• Lingua: Inglese
• Numero edizione: 1
• Numero di pagine: 324
• Contatto del produttore: non disponibile