Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant - Rilegato

Kim, W. Chan; Mauborgne, Renee

Rilegato

ISBN 10: 1591396190 ISBN 13: 9781591396192

Casa editrice: Harvard Business School Pr, 2005

Riassunto

Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today’s crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. And the business world has caught on- companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. With over one million copies sold world wide, Blue Ocean Strategy is quickly reaching "must read" status among smart business readers. Have you caught the wave?

Su questo libro

Recensione:

This breakthrough book is essential for any strategist or entrepreneur who wants to move out of intensively competitive, shark-infested waters and into an opportunity- filled, open ocean.” Business Insider

L'autore:

W. Chan Kim is The Boston Consulting Group Bruce D. Henderson Chair Professor of Strategy and International Management at INSEAD and an advisory member for the European Union.

Renée Mauborgne is The INSEAD Distinguished Fellow and a professor of strategy and management and a Fellow of the World Economic Forum. Together, they have written for the Wall Street Journal, New York Times, and Financial Times, and their Harvard Business Review articles have sold over 500,000 reprints.

They were selected for Thinkers 50, the global ranking of business thinkers, and The Sunday Times (London) called them “two of Europe’s brightest business thinkers...Kim and Mauborgne provide a sizeable challenge to the way managers think about and practice strategy.” They split their time between New York and Fontainebleau, France.

Su questa edizione

• Editore: Harvard Business School Pr
• Data di pubblicazione: 2005
• ISBN 10: 1591396190
• ISBN 13: 9781591396192
• Rilegatura: Copertina rigida
• Numero di pagine: 288