Alignment - Rilegato

Kaplan, Robert S.; Norton, David P.

Rilegato

ISBN 10: 1591396905 ISBN 13: 9781591396901

Casa editrice: Harvard Business School Pr, 2006

Riassunto

Most organizations consist of multiple business and support units, each populated by highly trained, experienced executives. But often the efforts of individual units are not coordinated, resulting in conflicts, lost opportunities, and diminished performance.

Robert S. Kaplan and David P. Norton argue that the responsibility for this critical alignment lies with corporate headquarters. In this book, the authors apply their revolutionary Balanced Scorecard management system to corporate-level strategy, revealing how highly successful enterprises achieve powerful synergies by explicitly defining corporate headquarters’ role in setting, coordinating, and overseeing organizational strategy.

Based on extensive field research in organizations worldwide, Alignment shows how companies can build an enterprise-level Strategy Map and Balanced Scorecard that clearly articulate the “enterprise value proposition”: how the enterprise creates value above that achieved by individual business units operating alone. The book provides case studies, actionable frameworks, and sample scorecards that show how to align business and support units, boards of directors, and external partners with the corporate strategy and create a governance process that will ensure that alignment is sustained.

The next breakthrough in strategy execution from the field’s premier thinkers, Alignment shows how today’s companies can unlock unrealized value from enterprise synergies.

Su questo libro

L'autore

Robert S. Kaplan is the Baker Foundation Professor at Harvard Business School. David Norton serves as President of Balanced Scorecard Collaborative/Palladium.

Product Description

Impresa, strategia e gestione. Numero volumi 1. - Abstract: The creators of the Balanced Scorecard apply their proven approach to corporate level strategy and offer a framework for aligning all of a company's individual business units with the organizations' overall strategy to ensure optimal business performance.

Dettagli dell'edizione

• Editore: Harvard Business School Pr
• Data di pubblicazione: 2006
• Lingua: Inglese
• ISBN 10: 1591396905
• ISBN 13: 9781591396901
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 302
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile