The Ultimate Question: Driving Good Profits and True Growth - Rilegato

Reichheld, Fred

Rilegato

ISBN 10: 1591397839 ISBN 13: 9781591397830

Casa editrice: Harvard Business School Pr, 2006

Riassunto

CEOs regularly announce ambitious growth targets, then fail to achieve them. The reason? Their growing addiction to bad profits. These corporate steroids boost short-term earnings but alienate customers. They undermine growth by creating legions of detractors—customers who complain loudly about the company and switch to competitors at the earliest opportunity.

Based on extensive research, The Ultimate Question shows how companies can rigorously measure Net Promoter statistics, help managers improve them, and create communities of passionate advocates that stimulate innovation. Vivid stories from leading-edge organizations illustrate the ideas in practice.

Practical and compelling, this is the one book—and the one tool—no growth-minded leader can afford to miss.

Su questo libro

L'autore:

Fred Reichheld is a Director Emeritus of Bain and Company and a Bain Fellow. He is the Author of The Loyalty Effect as well as of influential articles in Harvard Business Review and the Wall Street Journal. His Work has been featured in leading publications including the New York Times, Business Week, the Financial Times, and The Economist

Product Description:

Book by Reichheld Fred

Su questa edizione

• Editore: Harvard Business School Pr
• Data di pubblicazione: 2006
• ISBN 10: 1591397839
• ISBN 13: 9781591397830
• Rilegatura: Copertina rigida
• Numero di pagine: 210