Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them - Brossura

Silverstein, Michael J.; Fiske, Neil; Butman, John

 
9781591840701: Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
Brossura
ISBN 10: 1591840708 ISBN 13: 9781591840701
Casa editrice: Penguin Publishing Group, 2008

Sinossi

Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs.

In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional old luxury goods. Trading Up has become the definitive book about this growing trend.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull?autore

Michael J. Silverstein is a senior vice president of The Boston Consulting Group and the coauthor of the business bestseller Trading Up. He works with leading companies around the world.

 

 


Neil Fiske is the former head of the Chicago office of The Boston Consulting Group and is now the CEO of Bath & Body Works.


John Butman is an established business author and journalist.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Penguin Publishing Group
Data di pubblicazione
2008
Lingua
Inglese
ISBN 10 
1591840708
ISBN 13 
9781591840701
Rilegatura
Copertina flessibile
Numero di pagine
320
Contatto del produttore
non disponibile
Persona responsabile
gpsr@libri.de
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Germania

Altre edizioni note dello stesso titolo

9781591840138: Trading Up: The New American Luxury

Edizione in evidenza

ISBN 10:  1591840139 ISBN 13:  9781591840138
Casa editrice: Portfolio Hardcover, 2003
Rilegato