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The Change Function: Why Some Technologies Take Off and Others Crash and Burn - Rilegato

Coburn, Pip

 
9781591841326: The Change Function: Why Some Technologies Take Off and Others Crash and Burn

Sinossi

An irreverent analysis of the factors that shape the successes and failures of various technological innovations explains the importance of understanding a consumer market's fear of change, discussing the patterns that have marked the rollouts of computer, cell phone, and other technologies. 25,000 first printing.

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Informazioni sull'autore

Pip Coburn is the founder of Coburn Ventures, an advisory services firm. Before starting his own company, he was a managing director and global technology strategist in the technology group of UBS Investment Research, where he oversaw 120 technology and telecom analysts worldwide.

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Altre edizioni note dello stesso titolo

9780713682076: The Change Function: Why Some Technologies Take Off and Others Crash and Burn

Edizione in evidenza

ISBN 10:  0713682078 ISBN 13:  9780713682076
Casa editrice: A & C Black Publishers Ltd, 2007
Brossura