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A straight-shooting guide to crisis management challenges popular practices to counsel professionals on how to recognize a genuine crisis, deflect criticism, and draw on the examples of effective case studies. Reprint.
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Informazioni sull'autore
Eric Dezenhall is the CEO of Dezenhall Resources in Washington, D.C. He began his career in the White House Office of Communications during the Reagan presidency. Prior to starting his own firm, he worked at an international public relations agency and a political consulting firm.
John Weber is the president of Dezenhall Resources and the firmÂ's second partner. He previously served as a senior manager at three of the worldÂ's largest public relations firms.
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Damage Control: How to Get the Upper Hand When Your Business Is Under Attack
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Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Codice articolo G1591841887I3N00
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Damage Control : How to Get the Upper Hand When Your Business Is under Attack
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ISBN 10: 1591841887
ISBN 13: 9781591841883
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Damage Control : How to Get the Upper Hand When Your Business Is under Attack
Editore:
Penguin Publishing Group, 2008
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ISBN 13: 9781591841883
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Paperback. Condizione: Very Good. No one knows this better than Eric Dezenhall and John Weber, who help companies, politicians, and celebrities get out of various kinds of trouble. In this brutally honest and eye-opening guide, they take you behind the scenes of some of the biggest public relations successes--and debacles--of modern business, politics, and entertainment.You'll discover: - Why the 1982 Tylenol cyanide-poisoning case is always cited as the best model for damage control, when in fact it has no relevance to the typical corporate crisis.- Why Audi never fully recovered from driver accusations of sudden acceleration--despite evidence that nothing was wrong with their cars.- What the crises faced by George W. Bush, Jim McGreevey, Sammy Sosa, Lance Armstrong, Martha Stewart, Coca-Cola, and the Catholic Church have in common . . . and what they don't. This new revised edition includes an additional chapter Our Permanent Leakocracy including information about WikiLeaks and what that notorious case means for business. Codice articolo CIN1591841887VG
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Damage Control: How to Get the Upper Hand When Your Business Is Under Attack
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ISBN 10: 1591841887
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