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It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose - Rilegato
Sinossi
A forefront advertising executive identifies the potential of a goal-oriented business strategy that focuses on an entire company, in a guide that shares his success stories with such companies as Wal-Mart and Southwest Airlines. 20,000 first printing.
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Informazioni sull?autore
Roy M. Spence, Jr., is chairman and CEO of GSD&M Idea City, a leading national marketing communications and advertising company that has helped grow some of the world?s most successful brands. He has also worked closely with presidents George H. W. Bush (41) and Bill Clinton (42) to encourage Americans to make a difference with disaster relief efforts. He has been awarded Ad Man of the Year, Idea Man of the Century, University of Texas Distinguished Alumnus, and a whole string of other bests. A popular keynote speaker, he regularly addresses audiences from the business, government, and nonprofit communities. His purpose is to try to make a difference in all that he does.
Haley Rushing is chief purposologist and cofounder of the Purpose Institute along with Roy Spence. She has helped some of the country?s most extraordinary organizations discover and bring to life their core purpose and authentic core values, including Southwest Airlines, Walmart, Charles Schwab, Norwegian Cruise Line, Whole Foods Market, World Market, Univision, the American Council on Education, Texas A&M, Louisiana and the American Red Cross.
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It's Not What You Sell, It's What You Stand For
Da: Hamelyn, Madrid, M, Spagna
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Condizione: Como nuevo. : En este libro, Roy Spence y Haley Rushing comparten sus conocimientos y estudios de caso para ayudarte a descubrir el propósito de tu organización, proclamarlo al mundo y aplicarlo a todo lo que haces. Este libro te obligará a abordar algunas preguntas difíciles y profundas:*¿Qué diferencia queremos marcar en el mundo?*¿Qué defendemos realmente?*¿Tenemos líderes basados en el propósito en puestos clave?*¿Sienten nuestros empleados que lo que hacen importa?*¿Nos echarían de menos nuestros clientes si dejáramos de existir?*¿Damos vida a nuestro propósito en todos los lugares posibles, tanto interna como externamente?Las lecciones de Spence cambiarán tu forma de ver tu trabajo, tu modelo de negocio, tu estilo de liderazgo y tu marketing. Te ayudarán a ganar dinero, a marcar la diferencia y, con un poco de suerte, a hacer historia. EAN: 9781591842415 Tipo: Libros Categoría: Negocios y Economía Título: It's Not What You Sell, It's What You Stand For Autor: Roy M. Spence Jr.| Haley Rushing Editorial: Portfolio Idioma: en Páginas: 336 Formato: tapa dura. Codice articolo Happ-2023-05-11-0e20c47b
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It's Not What You Sell, It's What You Stand for: Why Every Extraordinary Business Is Driven by Purpose
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Hardcover. Condizione: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 1.22. Codice articolo G1591842417I2N00
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It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Hardcover. Condizione: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 1.23. Codice articolo G1591842417I2N00
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It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business is Driven by Purpose
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
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Hardback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR005381644
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It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose
Da: London Bridge Books, London, Regno Unito
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hardcover. Condizione: Good. Codice articolo 1591842417-3-28400213
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It's Not What You Sell, It's What You Stand For : Why Every Extraordinary Business Is Driven by Purpose
Editore:
Penguin Publishing Group, 2009
ISBN 10: 1591842417
ISBN 13: 9781591842415
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Da: Better World Books, Mishawaka, IN, U.S.A.
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Condizione: Good. Used book that is in clean, average condition without any missing pages. Codice articolo GRP97999718
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It's Not What You Sell, It's What You Stand For : Why Every Extraordinary Business Is Driven by Purpose
Editore:
Penguin Publishing Group, 2009
ISBN 10: 1591842417
ISBN 13: 9781591842415
Antico o usato
Rilegato
Da: Better World Books, Mishawaka, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 4059071-6
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Foto dell'editore
It's Not What You Sell, It's What You Stand For : Why Every Extraordinary Business Is Driven by Purpose
Editore:
Penguin Publishing Group, 2009
ISBN 10: 1591842417
ISBN 13: 9781591842415
Antico o usato
Rilegato
Da: Better World Books, Mishawaka, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo GRP89004533
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It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose
Da: SecondSale, Montgomery, IL, U.S.A.
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Condizione: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00022548354
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It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose
Da: Revaluation Books, Exeter, Regno Unito
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Hardcover. Condizione: Brand New. 336 pages. 9.25x6.25x1.25 inches. In Stock. Codice articolo 1591842417
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