Sinossi
For all its power to make pieces "pop," technology can be a challenge for designers to harness with confidence. Technology only improves a design if it actually works -- a risk many professionals are afraid to take for fear of the repercussions.
This book enables designers of all ability levels to confidently employ technology in ways that distinguish their work from the competition. The author deconstructs an array of exciting pieces that have used everything from unique bindings to unconventional printing surfaces to die-cut constructions. Each technique's advantages and limitations are explored in full detail, enabling designers to choose the right option for their budget, ability, and market. In addition, many pieces include step-by-step details that illustrate how to achieve the same effect "on the cheap."
For professionals and students alike, this book offers creative ways to leverage the power of technology in design.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull'autore
Lisa L. Cyr is a designer/illustrator, writer, and national lecturer whose clients include advertising agencies, corporations, and publishers. The author of Brochure Design That Works (Rockport), Cyr writes for many industry publications, and her creative work has been exhibited nationally and internationally. She lives in Pennsylvania.
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Condizione: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 1502375-75
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The Art of Promotion: Unique Production Techniques for Outstanding Graphic Design
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