Information Graphics and Visual Clues - Brossura

Lipton, Ronnie

Brossura

ISBN 10: 1592530516 ISBN 13: 9781592530519

Casa editrice: Rockport Pub, 2005

Riassunto

Certain visual images--a stop sign, a skull and crossbones, a handicapped parking sticker--scream their message to use loud and clear. The ability to take ideas and information and create visuals that allow us to read them is the most basic and difficult skill of a graphic designer. Information Graphics and Visual Clues argues that this way of seeing and creating is part innate and part learned, and without it, even the most technologically sophisticated designer is merely a technician. Through stunning visual images and highly accessible descriptions, this book explains the theory behind visual translation; walks the reader through examples of graphics ranging from signs and logos to advertising, packaging, and events publicity; and explains how each image was conceived and why it succeeds.

Su questo libro

Informazioni sull'autore

Ronnie Lipton is the director of Transform & Function, a firm that consults with organizations on effective writing, editing, and design. An award-winning journalism and publication designer, she teaches journalism and graphic designer at several prestigious universities in the Washington, D.C., area. She lives in Bethesda, Maryland.

Dettagli dell'edizione

• Editore: Rockport Pub
• Data di pubblicazione: 2005
• Lingua: Inglese
• ISBN 10: 1592530516
• ISBN 13: 9781592530519
• Rilegatura: Copertina flessibile
• Numero di pagine: 208
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile