Really Good Packages Explained: Top Design Professionals Critique 300 Designs & Explain What Makes Them Work: Top Design Professionals Critique 300 Package Designs and Explain What Makes Them Work - Brossura

Edwards, Bronwen; Kilmchuck, Marianne; Wallace, Rob; Werner, Sharon

 
9781592535453: Really Good Packages Explained: Top Design Professionals Critique 300 Designs & Explain What Makes Them Work: Top Design Professionals Critique 300 Package Designs and Explain What Makes Them Work

Sinossi

This book, the second in the series following Really Good Logos Explained, addresses the elements of effective packaging vs. packages that aren’t successful and what makes a particular design more powerful or attention-getting than others. Four well respected design professionals—each of whom will specialize in the area of product packaging—evaluate the 300+ design examples in the book. Each author provides specific and to-the-point observations and critiques.

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Informazioni sull?autore

Bronwen Edwards is a creative director at Brandhouse in London, UK. Marianne Klimchuk is the associate chairperson of package design at Fashion Institute of Technology, New York, NY. Rob Wallace is principal of Wallace-Church in New York, NY. Sharon Werner is principal of Werner Design Werks in Minneapolis, MN.Bronwen Edwards is a creative director at Brandhouse in London, UK. Marianne Klimchuk is the associate chairperson of package design at Fashion Institute of Technology, New York, NY. Rob Wallace is principal of Wallace-Church in New York, NY. Sharon Werner is principal of Werner Design Werks in Minneapolis, MN.Bronwen Edwards is a creative director at Brandhouse in London, UK. Marianne Klimchuk is the associate chairperson of package design at Fashion Institute of Technology, New York, NY. Rob Wallace is principal of Wallace-Church in New York, NY. Sharon Werner is principal of Werner Design Werks in Minneapolis, MN.Sharon Werner is principal of Werner Design Werks in Minneapolis, MN.

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