Sinossi
From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as:
? Guerilla marketing
? Marketing to Boomers and Latinos
? Online marketing
? Targeted-but-affordable direct mail
? Sample marketing plans for several types of small businesses (as well as a couple of larger projects)
? Practical, do-it-yourself distribution strategies
? Analysis of business segments and trends, and much more.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sugli autori
Sarah White is a marketing and advertising consultant in Wisconsin. She is the author of Streetwise Advertising and Do It Yourself Direct Mail and Publicity, and a consultant for Adams Advertising Streetwise Advisor.
Sarah White is a marketing and advertising consultant. She is the author of Streetwise Advertising and Do It Yourself Direct Mail and Publicity, and a consultant for Adams Advertising Streetwise Advisor.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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The Complete Idiot's Guide to Marketing
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Da: Better World Books, Mishawaka, IN, U.S.A.
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