Articoli correlati a The Complete Idiot's Guide to Marketing

The Complete Idiot's Guide to Marketing - Brossura

White, Sarah

 
9781592571352: The Complete Idiot's Guide to Marketing
Brossura
ISBN 10: 1592571352 ISBN 13: 9781592571352
Casa editrice: Alpha Books, 2004

Sinossi

From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as:

? Guerilla marketing
? Marketing to Boomers and Latinos
? Online marketing
? Targeted-but-affordable direct mail
? Sample marketing plans for several types of small businesses (as well as a couple of larger projects)
? Practical, do-it-yourself distribution strategies
? Analysis of business segments and trends, and much more.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sugli autori

Sarah White is a marketing and advertising consultant in Wisconsin. She is the author of Streetwise Advertising and Do It Yourself Direct Mail and Publicity, and a consultant for Adams Advertising Streetwise Advisor.



Sarah White is a marketing and advertising consultant. She is the author of Streetwise Advertising and Do It Yourself Direct Mail and Publicity, and a consultant for Adams Advertising Streetwise Advisor.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Alpha Books
Data di pubblicazione
2004
Lingua
Inglese
ISBN 10 
1592571352
ISBN 13 
9781592571352
Rilegatura
Copertina flessibile
Numero edizione
2
Numero di pagine
400
Contatto del produttore
non disponibile
Persona responsabile
ALPHA EDITION GmbH & Co. KG
https://www.alpha-edition.com

Wellseedamm 18
Kiel
24145
Germania