The Complete Idiot's Guide to Winning Customer Loyalty - Brossura

Raphel, Murray; Raphel, Neil; Raye, Janis S.

Brossura

ISBN 10: 1592573835 ISBN 13: 9781592573837

Casa editrice: Alpha Books, 2005

Riassunto

Emphasizing the importance of customer satisfaction and service in promoting one's business success, this useful guide presents a complete plan for developing a customer-driven corporate culture, as well as strategic methods for attracting new customers and achieving customer loyalty. Original.

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Informazioni sugli autori

Murray Raphel is one of the worldÂ’s leading speakers and writers on loyalty marketing and has written ten books on loyalty and direct marketing.
Neil Raphel has worked with retailers to implement loyalty marketing programs and is the co-author of Up the Loyalty Ladder and The Loyalty Marketing Resource Book.
Janis S. Raye has helped retailers in a variety of businesses, including art galleries, optical companies, supermarkets, and restaurants, develop programs to find and keep customers.

Murray Raphel is one of the world?s leading speakers and writers on loyalty marketing and has written ten books on loyalty and direct marketing.
Neil Raphel has worked with retailers to implement loyalty marketing programs and is the co-author of Up the Loyalty Ladder and The Loyalty Marketing Resource Book.
Janis S. Raye has helped retailers in a variety of businesses, including art galleries, optical companies, supermarkets, and restaurants, develop programs to find and keep customers.

Dettagli dell'edizione

• Editore: Alpha Books
• Data di pubblicazione: 2005
• Lingua: Inglese
• ISBN 10: 1592573835
• ISBN 13: 9781592573837
• Rilegatura: Copertina flessibile
• Numero di pagine: 324
• Contatto del produttore: non disponibile
• Persona responsabile: United Watch Trading; 3232172690; tilly@uwt.be; ; juul grietensstraat 9-11; Antwerp; 2140; Belgio