Blue Ocean Strategy: How to Create Uncontested Market Soce and Make the Competition Irrelevant

Kim, W. Chan; Mauborgne, Renee

 
9781596590687: Blue Ocean Strategy: How to Create Uncontested Market Soce and Make the Competition Irrelevant
ISBN 10: 1596590688 ISBN 13: 9781596590687
Casa editrice: Gildan Audio, 2006

Sinossi

Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.


In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.


Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:


· Reconstruct market boundaries


· Focus on the big picture


· Reach beyond existing demand


· Get the strategic sequence right


· Overcome organizational hurdles


· Build execution into strategy

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Product Description

Book by Kim W Chan Mauborgne Renee

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Gildan Audio
Data di pubblicazione
2006
Lingua
Inglese
ISBN 10 
1596590688
ISBN 13 
9781596590687
Rilegatura
Audio CD
Numero di pagine
6
Contatto del produttore
non disponibile
Persona responsabile
non disponibile

Altre edizioni note dello stesso titolo

9781625274496: Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

Edizione in evidenza

ISBN 10:  1625274491 ISBN 13:  9781625274496
Casa editrice: Harvard Business School Pr, 2015
Rilegato