Explains how to make effective sales calls, discusses the importance of preparation, and describes ways to overcome objections, measure progress, and increase sales.
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Stephan Schiffman has trained more than 500,000 salespeople at such firms as AT&T, Chemical Bank, and U.S. Healthcare. He is president of D.E.I. Franchise Systems, Inc., and author of numerous bestselling books, includingClosing Techniques (That Really Work!) and The 250 Sales Questions to Close the Deal. He lives in New York City.
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