The Way of Innovation: Master the Five Elements of Change to Reinvent Your Products, Services, and Organization - Brossura

Krippendorff, Kaihan

Brossura

ISBN 10: 1598693794 ISBN 13: 9781598693799

Casa editrice: Adams Media, 2008

Riassunto

Inside The Way of Innovation, corporate strategist Kaihan Krippendorff explains how you can adapt and thrive by recognizing, understanding, and utilizing the ancient Asian approach to innovation. He illustrates how companies like Microsoft and Nokia use this powerful wisdom, and how you too can pass through the five stages of innovation:

• Metal (Admit you are stuck)
• Water (Conceive new winning options)
• Wood (Assemble your resources)
• Fire (Break out your innovation)
• Earth (Make it sustainable)

With this book, you have the ancient strategies you need to lead the way to a more productive - and profitable - future.

Su questo libro

Informazioni sull'autore

Kaihan Krippendorff is a former consultant with McKinsey & Company and the author ofHide a Dagger Behind a Smile: Use the 36 Ancient Chinese Strategies to Seize the Competitive Edge. He currently helps companies like Microsoft, Johnson & Johnson, and Wal-Mart outthink their competition. Mr. Krippendorff is based out of New York City.

Dettagli dell'edizione

• Editore: Adams Media
• Data di pubblicazione: 2008
• Lingua: Inglese
• ISBN 10: 1598693794
• ISBN 13: 9781598693799
• Rilegatura: Copertina flessibile
• Numero di pagine: 288
• Contatto del produttore: non disponibile
• Persona responsabile: Simon and Schuster Netherlands BV; info@simonandschuster.nl; ; Herculesplein 96; Utrecht; 3584 AA; Paesi Bassi