Brand Mapping Strategy: Design, Build, and Accelerate Your Brand - Brossura

Leland, Karen Tiber

Brossura

ISBN 10: 159918589X ISBN 13: 9781599185897

Casa editrice: Entrepreneur Pr, 2016

Riassunto

A fundamental paradigm shift has occurred in marketing and branding. Today the most successful CEOs, executives, entrepreneurs and enterprises set their sites on developing a long-term platform instead of a short-term strategy that supports and builds buzz for their personal or business brand. Thats really the key to the new business mindset the recognition that branding and marketing are an ongoing, steady stream of small efforts, not a series of gigantic pushes. Social media, blogging and other business development activities both online and off are about the persistent, ongoing process of building a platform, creating credibility and increasing the number of people that you funnel into your potential client and network pipeline.

Converting those people into clients or fans may take a month, a year or two years, but the new mindset leads you to strategies that will keep that pipeline full. In short, you need to start a bunch of small fires to keep your brand burning hot. How can todays CEOs, executives and entrepreneurs keep these fires going and powerfully get their messages across, motivate others to action and be authentic all while simultaneously shepherding initiatives from creation to implementation in high-demand markets?

CEO, executive and team branding are key factors that enable effective leaders to achieve peak performance, gain greater influence in their industries and generate increased engagement within their companies. By creating a brand (business or personal) by design instead of default, leaders and companies bring their brand promise into every interaction across the board.

A personal, team or business brand is not just a single statement or a clever quip but a multilayered, congruent narrative told across multiple channels online and off within the organization and to the business community at large. The power is in knowing how to tell the story.

The book will introduce CEOs and executives in Fortune 500 companies and entrepreneurs in SMBs to the SMG Brand Mapping Process©, a process that will
guide them in creating personal, team and business brands that work in harmony and parallel with each other.

Su questo libro

Informazioni sull?autore

Karen Leland is the best-selling author of seven books and a freelance writer who has been published inSelf, Womans Day, Spirituality & Health, Entrepreneur, the Los Angeles Times, and others. In addition, she is the founder of Sterling Consulting and Marketing Group. Her clients have included Apple Computer, American Express, Marriott Hotels, Johnson & Johnson and others. She is also a popular speaker for business groups including the Young Presidents Organization, American Management Association and Direct Marketing Association.

Leland is a frequent guest of the media and has been interviewed for her expertise byThe New York Times, Fortune, Inc., Oprah, The Today Show, CNN, The Wall Street Journal and others. Karen has also written extensively for the online market with featured articles in CNBC.com, All Business.com, Salon.com, The Huffington Post and PsychologyToday.com. She lives in Tiburon, CA.

Dalla quarta di copertina

If You Dont Define Your Brand, Someone Else Will Do It For You.

Branding and marketing strategist Karen Tiber Leland shares her hard-earned insights, proven strategies, and best practices for creating a brand by designinstead of by defaultto help you gain greater influence within your company or industry and become a thought leader in your field. Whether you are an entrepreneur, business owner or CEO, this book provides specific, actionable techniques for designing, building, and accelerating your brand.

Dettagli dell?edizione

• Editore: Entrepreneur Pr
• Data di pubblicazione: 2016
• ISBN 10: 159918589X
• ISBN 13: 9781599185897
• Rilegatura: Copertina flessibile
• Lingua: Inglese
• Numero di pagine: 178
• Contatto del produttore: non disponibile