The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand - Brossura

Simpson, Craig

Brossura

ISBN 10: 1599185962 ISBN 13: 9781599185965

Casa editrice: Entrepreneur Pr, 2016

Riassunto

Love it or hate it, advertising remains a key component in acquiring customers and nurturing brand engagement. Distilling the wisdom of the world’s greatest advertisers, direct marketing expert Craig Simpson delivers an education on how to create best-in-class direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. He takes readers through basic principles and time-tested methods of creating effective ad copy that increases profits. Dissecting the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy, the reader will find applications to modern digital marketing, direct marketing, and inspiration for headline writing and beyond.

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Informazioni sugli autori

Craig Simpson is the owner of Simpson Direct, Inc., a direct marketing firm based in Oregon. Since beginning his career in direct mail nearly 20 years ago, he has managed thousands of direct mail campaigns, helping to gross hundreds of millions in revenue for his clients. His direct marketing company sends out nearly 300 mailings per year for his private clients. He works in practically every industry, marketing everything from courses on the benefits of drinking water, to technical software, retail stores, real estate investment, financial services, health products, diet programs, insurance, and even wholesale clothing. He lives in Grants Pass, OR.

Brian Kurtz has been a serial direct marketer for almost 35 years and is the driving force behind the Titans of Direct Response Conference. He writes and speaks regularly and consults with leading direct marketing companies and entrepreneurs in a wide variety of categories.

Craig Simpson has managed thousands of direct mail campaigns and grossed hundreds of millions in revenue for his clients over the past 15 years.

Dalla quarta di copertina

Create Legendary Marketing Campaigns with The Advertising Solution

Distilling the wisdom of the world’s greatest advertisers, marketing experts Craig Simpson and Brian Kurtz reveal the most powerful direct-response principles of the last century in this must-have ultimate guide to advertising.

Coached by Simpson and Kurtz, you’ll discover and learn how to apply the time-tested techniques that made Robert Collier, Claude Hopkins, John Caples, Gary Halbert, Eugene Schwartz, and David Ogilvy legendary, as they teach you how to write headlines that demand attention, develop sales-generating campaigns, and ultimately become a better marketer.

Dettagli dell'edizione

• Editore: Entrepreneur Pr
• Data di pubblicazione: 2016
• Lingua: Inglese
• ISBN 10: 1599185962
• ISBN 13: 9781599185965
• Rilegatura: Copertina flessibile
• Numero di pagine: 209
• Contatto del produttore: non disponibile
• Persona responsabile: Simon and Schuster Netherlands BV; info@simonandschuster.nl; ; Herculesplein 96; Utrecht; 3584 AA; Paesi Bassi