Inform, Transform, and Outperform: Digital Content Strategies to Optimize Your Business for Growth - Rilegato

Horodyski, John

Rilegato

ISBN 10: 1599327554 ISBN 13: 9781599327556

Casa editrice: Advantage Media Group, 2016

Riassunto

A STRATEGIC FOUNDATION TO DIGITAL TRANSFORMATION
To survive and thrive in today’s digital world, businesses must undergo a fundamental shift across all aspects of their operations—sometimes called a “digital transformation”. In Inform, Transform, and Outperform, John Horodyski and his team of contributors provide compelling, collective insight into building a tactical foundation to achieve a holistic digital strategy.
You’ll discover how to: • develop strong metadata and taxonomy for robust search capabilities • optimize your digital content workflows • select the right amount of digital security • minimize the pain of integrating legacy systems • strengthen your stakeholder management systems
As experts in digital strategy and operations, John and his team show how you can navigate the rapid technological changes to better leverage and monetize your organization’s intellectual property.

Su questo libro

Dalla quarta di copertina

A STRATEGIC FOUNDATION TO DIGITAL TRANSFORMATION
To survive and thrive in today’s digital world, businesses must undergo a fundamental shift across all aspects of their operations—sometimes called a “digital transformation”. In Inform, Transform, and Outperform, John Horodyski and his team of contributors provide compelling, collective insight into building a tactical foundation to achieve a holistic digital strategy.
You’ll discover how to: • develop strong metadata and taxonomy for robust search capabilities • optimize your digital content workflows • select the right amount of digital security • minimize the pain of integrating legacy systems • strengthen your stakeholder management systems
As experts in digital strategy and operations, John and his team show how you can navigate the rapid technological changes to better leverage and monetize your organization’s intellectual property.

Dettagli dell?edizione

• Editore: Advantage Media Group
• Data di pubblicazione: 2016
• ISBN 10: 1599327554
• ISBN 13: 9781599327556
• Rilegatura: Copertina rigida
• Lingua: Inglese
• Numero di pagine: 256
• Contatto del produttore: non disponibile