Information Communication Technologies and Globalization of Retailing Applications - Rilegato

Rajagopal

Rilegato

ISBN 10: 1605662488 ISBN 13: 9781605662480

Casa editrice: Information Science Reference, 2009

Riassunto

Globalization has pushed the use of technology in business with advancing information and communication technology becoming a key factor in the future development of the retailing industry. Technology applications have significantly contributed to the exponential growth and profits of retailing institutions worldwide. Information Communication Technologies and Globalization of Retailing Applications critically examines the synergy of technology use and conventional wisdom in retailing and explores contemporary changes determining higher customer value. Discussions in this book encompass strategy implications for managers to optimize their advantage in retailing through the application of ICT, bridging the customer-technology gap.

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Product Description

Book by Dr Rajagopal

Dettagli dell'edizione

• Editore: Information Science Reference
• Data di pubblicazione: 2009
• Lingua: Inglese
• ISBN 10: 1605662488
• ISBN 13: 9781605662480
• Rilegatura: Copertina rigida
• Numero di pagine: 353
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile