Articoli correlati a Customer Knowledge Management: People, Processes, and...

Customer Knowledge Management: People, Processes, and Technology - Rilegato

Al-Shammari, Minwir

 
9781605662589: Customer Knowledge Management: People, Processes, and Technology
Rilegato
ISBN 10: 1605662585 ISBN 13: 9781605662589
Casa editrice: Information Science Reference, 2009

Sinossi

Customer knowledge is becoming the new competitive asset in e-business that enables companies to serve each customer in his or her preferred way, and to nurture profitable and durable customer relationships. As companies grow and interact with more and more customers through increasingly diverse media and channels, having a systematic approach to customer knowledge management becomes critical. Customer Knowledge Management: People, Processes, and Technology introduces an integrated approach to analyzing and building customer knowledge management (CKM) synergy for sustainable competitive advantage. Well-organized and unique, this book provides concise yet comprehensive coverage of CKM concepts, methodologies, tools, issues, applications, and future trends.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Product Description

Book by Minwir AlShammari

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Information Science Reference
Data di pubblicazione
2009
Lingua
Inglese
ISBN 10 
1605662585
ISBN 13 
9781605662589
Rilegatura
Copertina rigida
Numero di pagine
388
Contatto del produttore
non disponibile
Persona responsabile
gpsr@libri.de
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Germania