Grow by Focusing on What Matters: Competitive Strategy in 3 Circles: Competitive Strategy in 3 Circles - Brossura

Libro 9 di 20: Strategic Management Collection

Urbany, Joel E.; Davis, James H.

 
9781606490921: Grow by Focusing on What Matters: Competitive Strategy in 3 Circles: Competitive Strategy in 3 Circles
Brossura
ISBN 10: 1606490923 ISBN 13: 9781606490921
Casa editrice: Business Expert Press, 2011

Sinossi

Growth and competitive advantage are about effective positioning. Building effective positioning is challenging today for firms facing new and stronger competition, volatile and uncertain markets, and shifting customer desires and demands. The 3-Circle model facilitates speed of understanding and action by focusing attention on the most critical strategy concepts in this uncertain environment. Growth strategy emerges in the model from systematically addressing four key strategy directives in a deep and disciplined way:

  • define, build, and defend the unique value you create for customers;
  • correct, eliminate, or reveal value that is failing customers, which they’re not aware of;
  • potentially neutralize the unique value created for customers by competitors;
  • explore and exploit new growth opportunities through deep understanding of customers’ unmet needs.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Product Description

Book by Joel Urbany James H Davis

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Business Expert Press
Data di pubblicazione
2011
Lingua
Inglese
ISBN 10 
1606490923
ISBN 13 
9781606490921
Rilegatura
Copertina flessibile
Numero di pagine
232
Contatto del produttore
non disponibile
Persona responsabile
non disponibile