Marketing Strategy in Play: Questioning to Create Difference: Questioning to Create Difference - Brossura

Hill, Mark E.

Brossura

ISBN 10: 1606491490 ISBN 13: 9781606491492

Casa editrice: Business Expert Press, 2010

Riassunto

The ideas presented in this book explain marketing thinking and how to cultivate it, and ultimately, the ways in which marketplace differences are created. Instead of offering marketing steps, processes, and models, the focus here is on developing the practitioner's thinking rather than providing some formulaic series of steps, processes, and/or models based upon someone else's thinking. This provocative perspective requires a deeper reading and thinking about many of the familiar notions found in marketing. For example, why compete? It is written for serious practitioners interested in breaking from the familiar ways of doing things and in search of unique approaches to stimulate their own thinking that is effective for any organization large or small.

Dettagli dell'edizione

• Editore: Business Expert Press
• Data di pubblicazione: 2010
• Lingua: Inglese
• ISBN 10: 1606491490
• ISBN 13: 9781606491492
• Rilegatura: Copertina flessibile
• Numero di pagine: 125
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile