How Strong Is Your Firm's Competitive Advantage? - Brossura

Marburger, Daniel

 
9781606493793: How Strong Is Your Firm's Competitive Advantage?
Brossura
ISBN 10: 1606493795 ISBN 13: 9781606493793
Casa editrice: Business Expert Press, 2013

Sinossi

Perhaps the most confounding characteristic of the competitive marketplace is that everyone wants a piece of the action. If a firm successfully enters a new market, creates a new product, or designs new innovations for an existing product, it’s just a matter of time before competitors follow suit. And the influx of competition inevitably places downward pressure on both price and profitability. Whether you’re an economics student or a manager with absolutely no background in economics, this book will help you make better decisions and learn more about the Five Forces Model, first published in 1979 by Harvard economist Michael Porter, which identifies the characteristics that can help insulate a firm from competitive forces. Unlike most managerial economics textbooks that devote an inordinate amount of space to elements of theory of a firm (which is a bit useful to economics as a social science), this book brings microeconomic theory into the world of the business manager rather than the other way around. Marburger believes if an element of theory has no practical application, there is no reason to discuss it. In short, Marburger’s intent is to expound on microeconomic theory that can be taken back to the office and put into use.

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L'autore

Daniel Marburger is professor of economics at Arkansas State University. He has a BS in general management from Purdue University, an MBA from the University of Cincinnati, and a PhD in economics from Arizona State University. He also has 3 years of experience as a marketing analyst for a Fortune 500 company. He has taught managerial economics at the MBA level for more than 20 years, and has published over 20 scholarly articles in journals such as Industrial and Labor Relations Review, Southern Economic Journal, Economic Inquiry, Managerial and Decision Economics, and the Journal of Economic Education.

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Editore
Business Expert Press
Data di pubblicazione
2013
Lingua
Inglese
ISBN 10 
1606493795
ISBN 13 
9781606493793
Rilegatura
Copertina flessibile
Numero di pagine
150
Contatto del produttore
non disponibile
Persona responsabile
non disponibile