This handy guide to excellent business communications is perfect for both college students and business professionals. Whether preparing for a career, launching a career, or advancing in a career, the savvy professional understands that every organization expects employees to be exceptional business communicators. Todayâ s Business Communication: A How-To Guide For The Modern Professional, is the how-to guide that leads readers through the most frequently encountered business communications situations. Two business partners who are also business school professors share their combined thirty years of marketing and communication experience with readers in this accessible, entertaining, and informative guide. The authors enhance the readersâ experience through anecdotes from clients and students. As a value-added benefit of the book, readers receive a tw0-week improvement plan that polishes business-communications skills in writing and presenting situations.
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Jason L. Snyder, PhD received his PhD in Communication Sciences from the University of Connecticut in 2007. He is currently an Associate Professor at Central Connecticut State University, where he teaches managerial communication. His research on workplace email privacy was awarded the 2011 Article of the Year award from the Journal of Business Communication. Dr. Snyder is a member of the International Association of Business Communicators, Association for Business Communication, and National Communication Association. Dr. Snyder is also a partner in Zimpal Group, a communications consulting firm.
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