Responsible Corporate Communication: A Values-based Approach: A Values-based Approach - Brossura

Redmund, David L.

 
9781606497548: Responsible Corporate Communication: A Values-based Approach: A Values-based Approach
Brossura
ISBN 10: 1606497545 ISBN 13: 9781606497548
Casa editrice: Business Expert Press, 2015

Sinossi

In an increasingly competitive and fast-¬paced economy, communication cannot be a function delegated to the public relations department. It's every leader's responsibility to communicate openly, honestly and responsively. Very few people in business have an appreciation for, and understanding of, their essential role in communication, both in terms of employee engagement and meaningful public dialogue. Every leader controls some information, data and feedback. How should they manage that power in this digital age when anything can leak in a heartbeat? That is the question at the heart of this book. This book will serve executives and emerging business leaders across multiple industries and representing a full spectrum of functional disciplines. It will be a solid resource, as well, for those enrolled in MBA and executive development programs. Upper-¬level undergraduate students would also benefit.

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L'autore

Des Moines, IA; Professor; Drake University;

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Editore
Business Expert Press
Data di pubblicazione
2015
Lingua
Inglese
ISBN 10 
1606497545
ISBN 13 
9781606497548
Rilegatura
Copertina flessibile
Numero di pagine
150
Contatto del produttore
non disponibile
Persona responsabile
gpsr@libri.de
gpsr@libri.de

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