LEADERSHIP COMMUNICATION: How Leaders Communicate and How Communicators Lead in the Today's Global Enterprise - Brossura

HARRISON

Brossura

ISBN 10: 1606498088 ISBN 13: 9781606498088

Casa editrice: McGraw Hill / Europe, Middle East & Africa, 2014

Riassunto

My graduate students like this books real-world focus on publicrelations as a strategic role in the C-suite. Ron Culp, professionaldirector, Public Relations & Advertising graduate program,DePaul University; former Senior Vice President, Chief CommunicationOfficer, SearsLeadership in Communication is a cogent, bright, easily readabledefinition of what corporate communicators do. More than that, itsan uncommonly careful look at how strategic communication defines,drives, and creates value for a commercial enterpriseits employees,its owners, and those whom they serve. James S. ORourke, IV,PhD, Professor of Management, Mendoza College of Business,University of Notre DameThe quality of leadership in any organizationbusiness,social, military, and governmentis enhanced or limited by thequality of its leadership communication. The authors assertthat leadership is given force by strategic communication thatproduces results required in competitive conditions. For theprofessional in enterprise communication, this brings intofocus two questions: What is the relevance of communicationin the leadership process of reaching best achievable outcomes(BAOs)? And, how does the primary communication professionalattain expert in uence and success in a leadership position?This book provides insights and guidance on functioning at thehighest levels of the corpo rate communications profession.

Su questo libro

L'autore

E. Bruce Harrison teaches business leadership communication at Georgetown University. He holds the 2009 Distinguished Service Award from the Arthur W. Page Society; the 2001 Betsy Plank Distinguished Achievement Award from the University of Alabama; and the Society of Professional Journalists' Distinguished Service Award for his work on media freedom.

Dettagli dell?edizione

• Editore: McGraw Hill / Europe, Middle East & Africa
• Data di pubblicazione: 2014
• Lingua: Inglese
• ISBN 10: 1606498088
• ISBN 13: 9781606498088
• Rilegatura: Copertina flessibile
• Numero di pagine: 225
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile