Bozo Sapiens: Why to Err Is Human - Brossura

Kaplan, Ellen; Kaplan, Michael

Brossura

ISBN 10: 1608190919 ISBN 13: 9781608190911

Casa editrice: Bloomsbury Pub Plc USA, 2010

Riassunto

Our species, it appears, is hardwired to get things wrong in a staggering variety of ways. Why did recipients of a loan offer accept a higher interest rate when a pretty woman's face was printed on the flyer? Why did one poll on immigration find that the most despised foreigners were from a group that did not exist? Why does giving someone power make them more likely to chew with their mouth open and pick their nose? And why is your sister going out with that biker dude?
In fact, our cognitive, logical, and romantic failures may be a fair price to pay for our extraordinary success as a species-they are the necessary cost of our adaptability. Bozo Sapiens swoops effortlessly across neurochemistry, behavioral economics, and evolutionary biology (among other disciplines) to answer with clarity and wit the questions above-and larger ones about what it means to be human.

Su questo libro

Informazioni sull?autore

Ellen and Michael Kaplan are mother and son, and co-authors of the bestseller Chances Are...: Adventures in Probability. Michael is an award-winning writer and filmmaker for corporations, governments, museums, and charities, and lives near Edinburgh, Scotland with his wife and son. Ellen Kaplan is an archaeologist and math teacher.

Dettagli dell?edizione

• Editore: Bloomsbury Pub Plc USA
• Data di pubblicazione: 2010
• ISBN 10: 1608190919
• ISBN 13: 9781608190911
• Rilegatura: Copertina flessibile
• Lingua: Inglese
• Numero di pagine: 293
• Contatto del produttore: non disponibile