Visual Merchandising and Display - Brossura

Pegler, Martin M.

Brossura

ISBN 10: 1609010841 ISBN 13: 9781609010843

Casa editrice: Fairchild Books, 2011

Riassunto

As long as there are shoppers, there will be a need for visual merchandising. Zeroing in on all aspects of the craft-from classic techniques to the most avant-garde developments, Visual Merchandising and Display, 6th Edition, teaches readers to present products at their best: color-coordinated, accessorized, and self-explanatory. Hundreds of examples from around the world demonstrate how retailers can reach their target markets by adding interest to window and interior displays. This new edition of the best-selling text also includes sections on sustainability, offering tips for "green" presentation. This book serves as a "how to" for creating a visual look and feel for a brand and optimizing images.

Su questo libro

L'autore:

Martin M. Pegler has been in the field of visual merchandising and store design for over fifty years and has authored and edited more than seventy books. He is an international lecturer on Display, Visual Merchandising and Store Design and an editor of the quarterly publication, Retail Design International.

Su questa edizione

• Editore: Fairchild Books
• Data di pubblicazione: 2011
• ISBN 10: 1609010841
• ISBN 13: 9781609010843
• Rilegatura: Copertina flessibile
• Numero edizione: 6
• Numero di pagine: 416