Articoli correlati a Crash Course in Marketing for Libraries

Crash Course in Marketing for Libraries - Brossura

Alman, Susan W.

 
9781610698702: Crash Course in Marketing for Libraries

Sinossi

Explains effective marketing strategies and identifies the tools needed to boost the visibility and increase the use of your library in the community.

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Informazioni sull'autore

Susan Webreck Alman has been interested in Interpersonal Communication for Librarians [Library Marketing, PR and Advocacy] for two decades. She teaches communication [marketing] courses to graduate students in library and information science on a regular basis. Her students are enthusiastic about her expertise and teaching style. Sue received degrees (MLS and PhD) from the University of Pittsburgh. Her career has included public service and administrative posts in libraries, and teaching at the University of Michigan. Currently, she is the director of Distance Education Services and Outreach at the University of Pittsburgh and adjunct faculty at San Jose State University.

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Altre edizioni note dello stesso titolo

9781591584308: Crash Course in Marketing for Libraries

Edizione in evidenza

ISBN 10:  1591584302 ISBN 13:  9781591584308
Casa editrice: Libraries Unltd Inc, 2007
Brossura